I am writing this to educate my future clients, whether you are a Bride, Senior, Family, or just a great Portrait client. I want you to understand the basics of why I love controlling light.
In todays world, we are surrounded by photographers who rely solely on "natural light". Natural light is beautiful, sometimes! There is probably about three to four hours during the entire day when Natural Light Photography is ideal. Typically in the early morning and during the later evening before sunset. Even when we think of those times, and how beautiful they may be, it is still extremely limiting. You can only shape the light so much naturally, the angles are very limited.
So the purest question of them all should be thought of for this talk. What is photography?
The process or art of producing images of objects on sensitized surfaces by the chemical action of light or of other forms of radiant energy, as x-rays, gamma rays, or cosmic rays. -Webster
There is a key word here: "light" which is what a photograph captures With todays technology, the chemical action is not important unless you're a hipster who swears by film (we still love you guys/gals). Anyway, this isn't a physics lesson. This is just simple thoughts of why I love having complete control of light with multiple tools. These tools include the most basics, to the most advanced. From basic reflectors that can bounce light in general directions, all the way to mono lights which can literally over power the sun and fill shadows with soft flattering light when placed in proper positions.
What if you have a bride and groom who have started to run behind on a wedding day and completely miss 'golden hour' portraits they desperately wanted? Having complete control of light would alleviate this burden. Pull out a mono light (Profoto, Broncolor, Flashpoint, etc.) place a CTO (color temperature orange) gel over it, maybe even two, and "BOOM" you've got a sunset! I have had similar instances where this has posed a problem. But with the correct tools at your disposal, it can easily be corrected! It's about being a Photographer, not just a guy/girl with a camera.
This is why I am a light shaping, "strobist" photographer. It allows me to create cinematic portraits no matter what the conditions. Whether is is a wedding, or a portrait session in the middle of the day. Studying light is at it's highest level of importance when it comes to photography. Especially when the clients are who dictate what they want in the end!